Alexander The Great, Son Of Philip II Of Macedon - 1387 Words

Alexander the Great, son of Philip II of Macedon is one of history’s most controversial figures in relation to his character and methodology. His legacy is a subject still discussed and assessed by many scholars, as it is one that has left its mark on the Ancient World and its stigma, positive or negative, is still felt today around the world. However, there is no controversy that Alexander was an individual with a plethora of abilities and traits that understood and assessed situations, and his risky, yet mostly calculated actions helped him establish his title of being considered â€Å"Great†. His legacy and â€Å"greatness† undoubtedly extend from his mighty military campaigns and his his glorification during and after his death, as well as his potential administration ideals, and his being the catalyst for the foundation of the Hellenistic era. In his short, yet astonishing career, Alexander managed to defeat the Persian empire, a superpower forty-two times the size of the united Greece he led. There is no controversy about Alexander’s military genius and Burn says ‘no soldier in history is more indisputably â€Å"great† than Alexander.† He started, of course, with the advantage of Philip s army and he did have a number of reverses, such as the march through the Gedrosian Desert. His genius, however, is apparent in every aspect of warfare and in every military undertaking between those of the Granicus and Hydaspes River. He was able to modify and adapt his tactics to suit eachShow MoreRelatedAlexander The Great : Why Is Alexander Considered Great?1669 Words   |  7 PagesALEXANDER THE GREAT Why is alexander considered great? Alexander III of Macedon or commonly known as Alexander the Great was the conqueror and king of the Persian Empire which is the Ancient Greek kingdom of Macedon. He was born on the 20/21st July 356 BC in Pella, the ancient capital of Macedonia. While in reign from 336 to 323 B.C, he united the Greek city-states and led the Corinthian League. He also became the king of Persia, Babylon and Asia as well as created Macedonian colonies in the regionRead MorePhillip II of Macedon Essay1614 Words   |  7 PagesPhillip II of Macedon The year was 359 BC. Greece, though weary from constant internal struggling still had supreme power over the Hellenistic world. Persia, though it had suffered large setback in the Persian Wars more then a century before was still a menacing force. The Barbarian State of Macedon was led by warrior kings who aspired to be Greek, yet ruled over a feudal society that was as multicultural as any of its time. Good morning Miss Boeston and class. Todays seminar will conclusivelyRead MoreEssay on Alexander The Great1620 Words   |  7 Pages Few historical figures stand out in the same degree as that of Alexander the Great. He was a warrior by 16, a commander at age 18, and was crowned King of Macedon by the time he was 20 years old. He did things in his lifetime that others could only dream about. Alexander single-handedly changed the nature of the ancient world in just over a decade. There were many attributes that made Alexander â€Å"Great.† He was a brilliant strategist and an inspired leader; he led by example and was a conquerorRead MoreWhat Made Alexander of Macedon Known as Alexander the Great?1114 Words   |  5 PagesWhy Alexander of Macedon is called â€Å"Alexander the great† and most successfully man in conquering the world known kingdoms? The answer is easy forward. Even though today after twenty-three centuries no man has accomplished like Alexander did. Alexander the Great, the king of Macedonia is one of the greatest military Intelligence of all times. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia. He was son of Philip, King of Macedonia, and Olympias, the princess of neighboring EpirusRead MoreAlexander: Truly Great Essay1433 Words   |  6 PagesAlexander, son of King Philip II of Macedon, is known as Alexander the Great. However, was he truly great? One may look at his many accomplishments to decide if he deserves the title. Sometimes character is the test of determining if a man is great. Alexander meets both standards with his philosophic background, conquering abilities, victories in battle, and outstanding accomplishments; therefore, he truly meets his title as Alexander the Great Alexander was born in 356 B.C. to King Philip II fRead MoreAlexander The Great Of Alexander IIi Of Macedon1119 Words   |  5 PagesAlexander The Great Alexander III of Macedon Riding Bucephalus Into Battle Alexander III of Macedon or Alexander The Great was born on 20/21 July 356 BC in Pella, Macedon. He was the son of the king of Macedon. Alexander was many things, he was a prince, a king, a general, and much more. Alexander’s father was the King of Macedon, Philip II and his mother was his father’s fourth wife, Olympias, she was the daughter of Neoptolemus I, the king of Epirus. When Alexander was very young he was raisedRead MoreA Report On Alexander The Great Essay1269 Words   |  6 PagesSynopsis I did my this day in history report on Alexander the Great. Alexander the great is known for many things. He was king of Macedonia, a military genius, and the greatest conqueror of all time-to name a few. Alexander was taught by many great minds, perhaps most responsible for his greatness was Aristotle. Alexander was given many hard tasks and tremendous responsibilities as a child and teen, which he carried out with ease. As an adult king, Alexander ruled over Macedonia and kept it safe fromRead MoreAlexander Was A Great King978 Words   |  4 PagesAlexander was a great king. Not only was he known as Alexander the Great, but he was also known as a classical leader,and many other things. Since he was young he was taught by a very intelligent philosopher, Aristotle. He learned so many things that later in life helped him to become a strong leader. Alexander will always be remembered for the great leader he was. Alexander was born on July 20 or 21, 356 BC, In Pella, Macedon. He was the son of Philip II of Macedon and Olympias of Epirus.Read MoreThe Movie Alexander 1164 Words   |  5 Pages The film, Alexander, is a historic drama about Alexander the Great, who became legendary for his military prowess. Ptolemy I Soter, a Macedonian general, narrates throughout the film. Moments of Alexander’s childhood was shown, such as his difficult relationship with his mother, Olympias, and his father, King Philip II of Macedon. After Alexander became King of Macedonia, he sets out to conquer the Persian Empire. He continued his eight-year campaign across East Asia, before returning home to BabylonRead MoreAlexander The Great Of The Greatest Military Geniuses2832 Words   |  12 PagesAlexander the Great â€Å"I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion† -Alexander III of Macedon, Born into a rich family, Alexander III of Macedon (Greek: ΑÎ »ÃŽ ­ÃŽ ¾ÃŽ ±ÃŽ ½ÃŽ ´Ã ÃŽ ¿Ãâ€š Γ ÃŽ ¿ ÃŽÅ"ÃŽ ±ÃŽ ºÃŽ µÃŽ ´ÃÅ½ÃŽ ½) or more commonly known as Alexander the Great ( Greek: á ¼Ë†ÃŽ »ÃŽ ­ÃŽ ¾ÃŽ ±ÃŽ ½ÃŽ ´Ã ÃŽ ¿Ãâ€š á ½  ÃŽÅ"ÃŽ ­ÃŽ ³ÃŽ ±Ãâ€š) was destined to be a king. Alexander the Great was also considered one of the greatest military geniuses in history. He was the inspiration for many great leaders and warriors in later generations

Essay about Being a Twin- Personal Narrative - 550 Words

Being a Twin- Personal Narrative As I walk through the crowded mall with my sister, little children stare, most adults do a discreet double take, and some bold adults question us outright. â€Å"Wow, are you twins?† â€Å"Do you know you look the same?† â€Å"What’s it like to be a twin?† â€Å"Do you have, like, psychic powers, or something with each other?† These are the most common questions twins hear. Almost all twins don’t really mind them and sometimes the attention is cool. Mostly, we just smile tolerantly at each other and answer them as best we can. After all, we don’t really know how to describe being a twin. We have never known anything else. Nonetheless, here we are. So, as a person who might not know exactly what she is talking†¦show more content†¦Most twins also have a few close friends that are separate from their sibling. Most don’t share a personality. Again, some small parts are the same, but these parts can be explaine d by environment. My sister and I have different interests, are involved in many different activities, and have aptitudes in many different things. For instance, she is involved very heavily in the theater and political science departments at her college, and I am involved in volunteer work wherever I can find it and the nursing department. Finally, we don’t usually dress alike. We have not dressed in the same outfits every day since the age of six, when we started helping pick out our own clothes. When we do dress alike, it is only for special events. For instance, we are planning to do so for three days at the end of summer, due to our attendance at the Twins Festival in Twinsburg, Ohio and most twins find this a fun way to celebrate being a twin. Most pairs have the same philosophy. They may dress up for holidays or birthdays (the parents and other relatives find it cute), but not on an everyday basis. There are, of course, exceptions to the rule. Some twins like to dress alike all the time, even as grownups. Some have the same friends, and some even have eerily similar personalities. To these people, I say â€Å"MoreShow MoreRelatedHow Can Historians Make Use Of The Stories That The Romans1723 Words   |  7 Pagesfoundation of the city where as the Aeneid addresses the origins in the foundations of the Roman people being descended from Aeneas. In regards to their use to historians, though there is debate as to the legitimacy of historical facts, looking beyond the actual story and noting the difference between versions particularly in Romulus and Remus can give clues of Roman society during the time of it being written. The information contained within the stories of foundation reflects the needs of the RomansRead MoreThe Heart Of Redness By Zakes Mda1347 Words   |  6 Pagespredications are dubbed UnBelievers. Although the prophet Nongqawuse has accurately been confirmed to have existed, and the feud and resulting mass starvation o f the Africans is also factual, but the tale itself is fictional. However, his creative narrative is an insightful look to the feud itself, and a proposition for the possible solutions to Africa’s problems stemming from the conflict. Mda’s account of the historic implications from this time are an authentic look into their reverberating impactRead MoreNarrative Essay1444 Words   |  6 PagesNarrative Essays: To Tell a Story There are four types of essays: Exposition - gives information about various topics to the reader. Description - describes in detail characteristics and traits. Argument - convinces the reader by demonstrating the truth or falsity of a topic. Narrative - tells a story, usually from one person’s viewpoint. A narrative essay uses all the story elements - a beginning and ending, plot, characters, setting and climax - all coming together to complete theRead MoreThe Art World Of The 1970 S Essay1328 Words   |  6 Pagescritiques the male gaze directly; Kelly attempts to draw attention to the intimacy of motherhood and reproductive labour. In unashamedly placing the individual experience of being a pregnant woman directly in front of the viewer, Kelly forces a new thinking and perspective on female identity. With the work pertaining to such a personal idea, Antepartum grants womankind a new subjective ownership over the issue of pregnancy. The imagery of the work is abstract; harsh lighting and peculiar angling of theRead MoreRe-Visioning the Mexican Revolution1119 Words   |  4 Pagesbandolier across his chest, his face smeared with dust and exhaustion, the light of truth in his eyes. But that image is fundamentally limited, run through a lens that blocks out gender,that omits from th e narrative of the Mexican Revolution the presence of women as warriors. In the standard narratives of the revolution woman appear standing by their men. But in Elena Poniatowskas Las Soldaderas: Women of the Mexican Revolution women demonstrate, in words and pictures, that they were central to the revolutionRead MoreA Discussion Of The Old And New Testaments Essay1141 Words   |  5 Pagesto a theological understanding of the twin concepts of Creation and Redemption, and this extends its relevance to both a discussion of the Old and New Testaments. In specific terms Wisdom is associated with Creation and with Redemption in both Testaments as an illustration of its importance in overall Salvation History. Wisdom is generally understood as the right use of knowledge. More than that, it is thought of as basic to a religious understanding of the twin ideas of Creation and Redemption, andRead MoreAnalyzing Graham Greene‚Äà ´s ‚Äà ºThe End of the Party‚Äà ¹1098 Words   |  5 Pagesused by short stories, with an apparent chronological order being implemented. It is also noted that he employed a secondary pattern that carries many attributes of description used for binding the setting of the fictional piece with the characters together. As a literary function, the story uses scenery development, internal and external conflict within the younger brother, Francis, sensory appeal to help readers relate to the twins’ own senses, and symbolism to deliver a revelation of thingsRead MoreEssay about The Gospel of Thomas1536 Words   |  7 Pagesjust said that he did. St. Didymus Jude Thomas was said to be Jesus’ twin brother, assumed by a few early Christians. Thomas is actually Hebrew for twin, and Didymus is Greek for twin as well. According to saying twelve, the disciples said to Jesus, â€Å"We know that you will depart from us. Who is to be our leader?† Jesus said to them, â€Å"Wherever you are, you are to go to James the righteous, for whose sake heaven and earth came into being†(Gospel of Thomas: saying 12). As I was reading the Gospel of ThomasRead MoreThe Concept Of This Game Essay1743 Words   |  7 Pagesto practice the music presented in the challenges, develop individual techniq ue and critical listening skills, and learn to play in time and tone with ensembles in game and in real time with other players throughout the world via the internet. Narrative Twin siblings, Piano and Forte, come from a small town and participate in a small band program. However, they have big dreams; to perform alongside their heroes, Parappa the Rapper and Umjammer Lammy, in Carnegy Bowl! But they have no idea how to getRead MoreAs You Like It a Romantic Comedy1658 Words   |  7 PagesThe major conventions of Shakespearean Romantic Comedy are: The main action is about love. The would-be lovers must overcome obstacles and misunderstandings before being united in harmonious union. The ending frequently involves a parade of couples to the altar and a festive mood or actual celebration (expressed in dance, song, feast, etc.) A Midsummer Nights Dream has four such couples (not counting Pyramus and Thisbe!); As You Like It has four; Twelfth Night has three; etc. Frequently (but not

Electronic Monitoring In The Workplace Used in Information Age Free Essays

With the advent of the Information Age, a problem has developed between employers and employees over the use of electronic monitoring in the workplace. Electronic monitoring is monitoring employees’ e-mail, computer files, voice mail, telephone use, as well as the use of video and audio surveillance, computer network monitoring, and keystroke monitoring. To employers, the use of electronic monitoring is a very effective management tool to manage employees† activities. We will write a custom essay sample on Electronic Monitoring In The Workplace: Used in Information Age or any similar topic only for you Order Now Employers feel that electronic monitoring offers a shield of corporate security, a means of achieving good performance, and is a necessity for global competitiveness. On the other hand, many workers frown upon this level of monitoring. Is eyeing an employee’s every move, including in the locker rooms and in the restrooms via video camera, necessary? Is the risk of causing health problems to workers for the sake of meeting numerical figures even considered? Is rating a worker’s job performance based on production alone an accurate means of assessing a worker’s performance? How about the quality of a worker’s performance, isn’t it important as well? For the most part, courts favor the employers on the issue of electronic monitoring. According to the American Civil Liberties Union (1996) â€Å"laws to protect employees require only that employees be treated equally. Employers are, therefore, free to do whatever they wish to their employees as long as they do so in a non-discriminatory manner† (p. 1). Employees have limited rights concerning electronic monitoring. â€Å"Union contracts, for example, may limit the employer†s right to monitor. Also, public sector employees may have some minimal rights under the U. S. Constitution, in particular the Fourth Amendment which safeguards against unreasonable search and seizure† (Center for Public Interest Law, 1994, p. 6). The courts seem to weigh the reasonableness of an employee’s expectation to privacy against the legitimate business interests of the employer. Corporate security is a concern of many employers. Corporate spying and theft can seriously put a corporation at risk. â€Å"A business victimized by corporate spying will find itself at a strong competitive and strategic disadvantage† (Cozic, 1994, 64). To employers, monitoring e-mail and computer networks are necessary. Computers offer ready points for entry for spies, thieves, disgruntled employees, sociopaths, and bored teens. Once they’re in a company’s network, they can steal trade secrets, destroy data, sabotage operations, even subvert a particular deal or career† (Behar, 1997, 2). With the possibility of confidential information being retrieved via the computer network or a corporate spy in the corporation sending confidential information by e-mail to a competitor, electronic computer network monitoring is one shield that may offer employers some protection. In addition, employee theft is a reality in many businesses that can drive up business costs. From the employers† point of view, video surveillance monitoring throughout the business facility can help deter much of this theft. Video surveillance would allow a employer to see an employee†s every move inside the facility. If employees are aware of this kind of video surveillance, they would be less inclined to steal or at least be very precautious about stealing. According to the ACLU (1996) â€Å"employers have the right to expect an honest day’s work for a day’s pay. They have a right to set performance standards and expect those standards to be met (p. 3). † The use of Computer Aided Manufacturing is one means of electronic monitoring that enables employers to visually see the performance of their employees, their advanced equipment, and their manufacturing processes. The use of CAM allows managers to monitor vital areas of the manufacturing processes for necessary improvements. With this method of monitoring, managers are able to evaluate whether an employee needs training or whether an employee is fit for the job they were hired to do. In today†s increased global competition, employers of U. S. companies are concerned about bottom line profits and what needs to be done to be competitive with companies of other nations. Employers regard the monitoring method of Computer Aided Manufacturing as a necessary tool to compete globally. It enables employers to manufacture more efficiently by driving costs down and moving quality levels upward. According to Cozic (1994), â€Å"if U. S. factories are discouraged from moving forward with C. A. M. , then American workers will be the ultimate losers as domestic factories won’t be modernized even as overseas factories become increasingly efficient (p. 66). † With the world becoming more of a global economy, employers want to be well positioned to compete. On the flip side of this coin, employees have serious concerns also. By pushing employees to meet higher standards through the use of electronic monitoring, their physical health and mental state can suffers. According to the Center for Public Interest Law (1994) â€Å"People involved in intensive word processing and data entry jobs may be subject to keystroke monitoring. This system tells the manager how many keystrokes per hour each employee is performing. It also may inform employees if they are above or below the standard number of keystrokes expected. Consequently, keystroke monitoring is now linked to health problems including stress disabilities and physical problems like carpal tunnel syndrome†(p. 6). This ailment is a result of repetitive motions of the hands. It is because the human body has a certain tolerance for repetitive and continuous motions that employees believe the use of electronic monitoring to push higher standards should have limits. Also, as far as mental health is concerned, â€Å"Maxine, a customer service representative who quit her job as a result of a serious stress-related illness, described her feelings and those of dozens of hotline callers this way: Monitoring makes you feel like less than a child, less than a human being† (Cozic, 1994, 57). When an employee is stressed mentally by monitoring, undesired working conditions may be created. Paced work, reduced task variety, reduced peer social support, reduced supervisory support, fear of job loss, routine work activities, and lack of control over tasks can produce counterproductive effects to the goal of increasing the efficiency of a given business operation. Many employees also believe the use of electronic monitoring by employers for evaluation purposes isn’t a totally accurate account of their performance. â€Å"A major theme of complaints by monitored workers is that trying to meet numerical figures, over which they have no control and no input, sets up a conflict between giving quality service and keeping the time down. Airline reservation agents receive scores on five different statistics per day; the number of calls handled, average time per call, average time between calls, unmanned time, and overall average. Agents are expected to take 150-200 calls per day with a 96 percent success rating. They may be disciplined for any of the following reasons: Calls longer than three and one half minutes, more than 12 minutes per day of unmanned time, or too long between calls. One agent was put on warning for spending a total 23 seconds-over a full eight hour shift between calls† (Cozic, 1994, 59). With customers having varying needs, some employees view this as a narrow approach in evaluating how they service customers. Some customers may require more attention than others based on the nature of the customers’ call. In addition, employees believe that by employers putting too much emphasis on them making numerical goals, the quality of their performance can be adversely influenced or overlooked. Employees want things like creativity, initiative, leadership, interpersonal skills, and teammanship to be equally included in the evaluation of their performance. Additionally, employees believe much of the monitoring that goes on by the employers have no relevancy to their job performance. â€Å"Several large railroad companies in St. Louis use a system which records the location and length of time employees spend in any part of the building. Workers flash their ID cards through an electronic sensor in each doorway. A computer monitors how long the employees spend in the restroom, the payphone area, the smoking lounge or at a friend’s work station. Sandra, a woman who makes four trips to the bathroom per day, was told by her supervisor that four trips was excessive and that she obviously had a medical problem and needed to see a doctor† (Cozic, 1994, 57). Employees view the amount of time they spend in the restroom to be a very private moment. Many employees feel that if they are performing their jobs well, then why make going to the restroom an issue to begin with. â€Å"Employees certainly have a right to privacy when it comes to dealing with problems of a personal nature, as long as they do so on time set aside by their employers and their performance is not affected† (Fineran, 1991, 64). Employees think that there should be a line drawn between monitoring a worker†s performance and monitoring the worker. Employers also want employees to understand their rights to protect their businesses with means best suitable. The suitable means include electronic monitoring which may at times be at odds with employees’ rights to privacy. Cozic (1994) points out that, â€Å"Card keys and other authorization measures used by the Department of Defense for security control access to areas containing classified data rely on personal identifying information and, by their very nature, track employee movements (p. 5). † Employees would like notification from their employers by written, visual, or audible means, which indicates electronic monitoring, practices. According to Cameron (1991) â€Å"the requirement that employers provide written notification of monitoring systems and visual or aural signals of telephone surveillance will provide urgently needed protections from some of the most serious invasions of privacy (p. 56). † Employers realize to run a successful business enterprise takes good employees. They have to be able to recognize good and bad employees by justly assessing both the employees† character and productivity. With the aid of electronic monitoring, employers believe that employees would receive more exposure than they would receive without monitoring. According to Cozic (1994) â€Å"such data received from monitoring may assist the employer in assessing an employee’s character, productivity, or loyalty (p. 64). † Employees, in general, want to do a good job. They want to be evaluated according to balanced standards with the use of electronic monitoring as only one measure of consideration. According to Cozic (1994) â€Å"With electronic monitoring, the supervisor is in the machine; watching and counting every minute. This supervisor does not take into account that anyone can have a bad day, a slow start, or a difficult afternoon (p. 58). † Employers and employees both have valid concerns to the issue of electronic monitoring in the workplace. Care must be taken to avoid infringement on employees’ rights to privacy and well being while maintaining the employers’ rights to benefit from the labor they have hired. Employees must try to understand the security concerns of the employers as well as the employers need to be able to operate their businesses in ways that keep them competitive. On the other hand, employers must seek balanced ways in assessing employees’ performances as well as their benefit to the company by not relying too much on electronic monitoring. Perhaps if both parties will keep the concerns of the other in mind, a happy medium can be found where conditions favorable to both employees and employers are established. How to cite Electronic Monitoring In The Workplace: Used in Information Age, Essay examples

Applied Business Research and Strategies

Question: Discuss about the case study Applied Business Research and Strategies. Answer: Introduction Companies uses various strategies in order to appeal to their customers and establish a competitive advantage in the industry. Wild bean caf is a coffee and food stores spread across various locations in the UK(Patterson, 2010). The report is regarding Wild Bean Cafs initiative taken to enhance the various services it provides its customers, which has been analyzed by use of Hertzberg two factor theory. The second part of the report caters to the strategic position of the company if its wants to gain greater market share in UK, which has been analyzed through strategic clock. Customer service initiatives by Wild Bean Caf Wild bean caf is a chain of coffee stores operating in the UK, side by side BP petrol pumps. The company offers refreshments and snacks for road travellers who stop at the petrol pumps to refuel. The company provides a wide array of menu option for breakfast, lunch and drinks along with sweets which has high customer appeal. The companys food joint and coffee shop is a favorite of the UK travellers which has been analyzed using the Hertzberg two-factor theory. According to the theory there are two pertinent factors that causes satisfaction amongst customers, they can be grouped as motivators and hygiene factors(Liu, 2011). Motivators : The factors that motivate customers to have coffee and food items at Wild Bean Caf is the fresh coffee they provide in terms of quality and standard. The food quality and variety at the outlet has an appeal to the taste buds of the consumers in UK. Coffee has tremendous energizing properties which is an added advantage for travellers to stop and eat or drink at the store. Hygiene Factors : The hygiene factors can also be called the basic factors that make customers choose Wild Bean Caf. The caf shops are strategically located at petrol pumps; this allows customers to freshen up and provides an opportunity to rest between their journey. The stores are well maintained and are clean which provides the basic hygiene factors for customers to select the caf shop(Patterson, 2010). Figure 1: Hertzberg two factor theory for customer satisfaction Source : (Liu, 2011) The potential market opportunities of Wild bean caf to gain more market share in domestic market Wild Bean Caf in the UK caters to a particular market segment of specially travellers as they are located beside BP petrol pumps. The company caters to a distinct set of customer profile in order to expand in UK and gain more market share the company has to apply Strategic Clock to consider the alternatives. The strategic clock offers various alternative strategy like differentiation, low cost, low price, hybrid of moderate price and differentiation, focused differentiation, increase price or standard in product, high price and low value, low value and high price(Covin, 2006). Amongst the various strategic alternatives available the company can select low price strategy. The company faces immense competition from Starbucks hence it cannot adopt differentiation strategy hence in order to gain greater market share across UK it needs to lower its overall costs. By lowering of its costs, initially it might have to face reduced profitability but it can attract a lot of customers(Piercy, 2008). Through this strategy the company can become a very powerful force in the market but it needs to evaluate the low price sustainability as it needs to maintain certain standard costs. Figure 2: Strategic clock for Bean Wild Cafe Source : (Covin, 2006) Conclusion The discussion on Wild Bean Caf provides useful insights to the various factors the company caters to while attaining customer satisfaction. The company provides a wide range of coffee and food items that have a high appeal to the customers hence these acts as motivators. In the strategic clock the company should adopt a low price strategy in order to compete in the market which will provide the company differentiation and attract a high number of customers. References Covin, J. G. (2006). Strategic process effects on the entrepreneurial orientationsales growth rate relationship. Entrepreneurship theory and practice, 57-81. Liu, C. T. (2011). The effects of relationship quality and switching barriers on customer loyalty. . International Journal of Information Management, 71-79. Patterson, P. G. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ), 41-47. Piercy, N. (2008). Market-led strategic change. . Routledge.